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TEDxNTU - Nitin Padmanabhan Krishnamurthy - The purple cow of marketing

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NitinPadmanabhan Krishnamurthy is the co-founder of and an executive producer at Alamara Films. Nitin has spun out several award-winning ad campaigns for global stalwarts such as Nike, Lenovo, Oxfam, Bingo, Bangalore International Airport & Titan watches. He shares his insights about viral videos and their effect on marketing. In thespirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)